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Welcome to Active Style Dancewear

Not "just another" dance store

We are different.  We care.  We are affordable.
And we stock some great products too!

Our Why

Founded in 2017 by Julie-Anne Townsend, Active Style Dancewear was born to allow dance parents, like herself access to great products at an affordable price point.

Dance can be expensive. Whether your child is a performance student or they dance once a week, the shoes, stockings and accessories add up.

"Having two daughters who dance, I was constantly on the look-out for top quality dance essentials, especially shoes & stockings that were affordable".  

So, a few years ago, sick of paying high prices I started sourcing alternate brands and discovered some great, budget conscious products that I'm now proud to offer to you". Julie-Anne xxx

 Meet The Team

Sophie, Julie-Anne & Claire 

While Julie-Anne runs the day to day operations of the business, it's a family affair with Sophie & Claire both having been trained to fit dance shoes.  The girls often help out, especially when attending pop up events at dance studios, that is when they aren't busy dancing or teaching themselves.

Contact Us

If you’re anything like us, you love getting to know the people behind the brands, so if there's something you would like to know or anything we can help you with, email us any time to have a chat: